So, the first thing to do with any kind of promotion is to identify your market. Who is the ideal reader? Who will relate to your characters and find the story interesting, and hopefully, exciting.
With some books it's obvious. My last novel was about cowboys. It was about a boy aged 12, a boy in a coming-of-age life experience, a boy who would appeal to readers both younger and older (which is rare) than the main character. I also knew a young readership familiar with horses and cows would be drawn in to the story immediately. Geography might also play a part, since there were several locations developed in the novel, along with relevant historical events.
Now, let's look at your book. If you're not sure who would most identify with your main character, create a character sketch for him or her that includes such things as age, interests, and challenges faced in the novel. Your ideal reader doesn't have to be the same age as your main character - she just has to be able to find some common link with your main character, so that she's interested in finding out more about her. Try to establish a generation of reader, such as young mothers or newly retired men or women climbing the corporate ladder.
Of course, then you'll want to examine your plot and consider who will, because of their own life experiences, be drawn to the story. One of the novels I've published revolved around snowmobiling, and while it sold well in some rural and northern areas, city readers didn't give it a second glance. With some topics, it won't matter on the when, so much as the what - for example, if your novel is about a man returning from war to find his life in upheaval, it can appeal to generations of readers from the world wars through the Vietnam War to the War on Terror.
Geography can be a factor in your marketing, particularly if you've used a specific setting. Some settings are exotic and may appeal just because of where they are, say for example, a romance on a tropical island. With my historical children's books, I plan the setting and circumstances to fit into school curriculum, so it's easier to attract my audience.
Linda Aksomitis owes her publishing success to the Internet! She's been a virtual citizen for over fifteen years, during which time she's published 19 books for all types of markets, the first five being e-books and the remainder all with traditional publishers from around the world. In fact, her book publishers have come from Canada, the United States, Great Britain, Australia, and New Zealand. She's published over 1000 articles in numerous markets including newspapers, magazines, and the Internet, plus had her fiction on radio. With a Master of Vocational/Technical Education, Linda also spends a lot of time in cyberspace as a teacher, where she shares the secrets of her success with thousands of students from around the globe.
Linda's class, Introduction to Internet Writing Markets, is offered through community colleges around the world. Find out more at: http://www.ed2go.com/cgi-bin/ed2go/newofferings.cgi?dept=PW. Scroll down through the many options until you reach Introduction to Internet Writing Markets
Learn more about the Internet at her blog, Explore the Internet With Linda Aksomitis, at http://credendalibrary.blogspot.com/
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